The Danish Association of the Pharmaceutical Industry (Lif) is an association with 39 members. Lif's member companies are behind the majority of the industrial medical research carried out in Denmark.

Lif works for pharmaceuticals to be visible to Danish society and recognised in a patient-centric public health service and the pharmaceutical industry to be perceived as a responsible partner that makes a valuable contribution to society

Lif endeavours to obtain the best possible conditions for the pharmaceutical industry to undertake research, to develop, market and provide information about pharmaceuticals and in this way to ensure patients of broad and rapid access to the best medical treatment.